A reader asked me to post about how I got started in photography, so here’s the story.
I’ve always been shooting photos for as long as I can remember. As a kid, maybe 6-8 years old, I was into BMX freestyle bikes and such. We went to all the competitions that were within a few hours of home. I got a little Kodak camera for Christmas one year and I took that thing with me everywhere. I really liked going to the BMX competitions and taking photos of my favorite riders in action. As I grew up and pursued other interests, photography took a back seat for awhile. But, in high school, my brother got really involved in photography. He took a couple classes and bought a shitload of equipment with the hopes of eventually building his own dark room and studio. That got me back into it.
When I discovered the UFC, I got into it hardcore immediately. Once the internet came along to our area, about 3 or 4 years after the first UFC, I was online constantly trying to learn all I could about the UFC and the sport we called NHB back then. I made a lot of friends and started going to small shows like the USWF in Amarillo and Lubbock. I realized that the coverage of those types of shows was shit at best. So, I started taking my crappy camera along and taking photos and writing reports of the shows. I kept a generic website/blog back then of my adventures (http://members.xoom.com/jhedges). As the readership grew, I slowly upgraded my camera equipment and started traveling more to cover shows. Eventually, ufighting.com was born and I was being hired by promoters to photograph their events and clothing companies to shoot their products.
I was going through college at Texas Tech during the hayday of ufighting.com (1999-2001). In mid-1999, I hooked up with some people at SEG (former owners of the UFC) who had watched me build ufighting slowly from the ground up and they asked me to help them out. I went to a few UFC events and shot photos. I helped out with the website, marketing, and stuff. Ufighting.com even was featured in one of the old UFC barker shows on DirecTV prior to UFC 26 (if anyone still has a tape of this by any chance, I’d love to get a copy of it).
After UFC 26, I went out to LA for a few weeks and met a lot of great people. I built some relationships that would lay the groundwork for my future and formed some great friendships. A few of those people are still involved in my life today, nearly 10 years later. Some of them, I wish were, but sadly we lost contact years ago.
Fast forward to December 2000, just before UFC 29 in Japan. I heard some rumors from my friends on the West Coast that some big money guys in Vegas were going to buy the UFC. At first, I thought “Yeah right. Who the hell would pay anything for the UFC?” John Perretti was also supposedly trying to line up investors to purchase the dying company so that he could bring back all his guys from Extreme Fighting. That obviously never materialized. Then, just a few days after Christmas, I got a call from my friend in California. He tells me “Dude, the UFC has been sold. You need to call this guy Dana and tell him what you’ve been doing. He runs the shit now.”
So, I call up this guy Dana on his cell phone and introduce myself. He was baffled at what I told him I did, because apparently there were other people from the old company who supposedly handled all that. We talked for a couple hours that first time and really got to know each other. He invited me out to their first show in New Jersey (UFC 30), but I had prior commitments that would not allow me to be there. I already had flights booked to LA to spend Christmas and the first part of the year with my girl out in California. So, we decided on UFC 31 instead, which also turned out to be in New Jersey.
I flew out to Philadelphia in late April for UFC 31 and was super stoked. I had several meetings setup with Dana and others and I was really excited about the direction they were taking the new UFC. So, on Wednesday of fight week, I had a meeting with Dana and Joe Silva to talk about what I wanted from the UFC. That’s the point I guess where I officially asked for a job. They were still such a young company that they had to come up with a plan to fit me in. So, we all agreed to go to the drawing board and figure something out. We decided to meet again at UFC 32, just a few weeks later in the meadowlands. I still had a few weeks of school anyways, so I wasn’t going anywhere soon.
Come time for UFC 32 in north Jersey. This time, I met with Dana, Joe, and Lorenzo Fertitta himself. This was my formal job interview. And I think to this day, I’m still the only guy in the company who had a job interview with Lorenzo. It lasted about 2 hours and went really well. Dana said he’d give me a call soon after the show and let me know all the details. I was still skeptical at that point, but was just excited to be involved with the UFC. So, UFC 32 came and went and I left New Jersey for LA because I had 3 guys fighting in the inaugural WEC event a few days later in Lemoore, CA. From there, I flew straight to Dallas to meet up with my brother for our annual pilgrimage to Ozzfest. After attending the concert, we drove home the next day to Big Spring. About an hour into the drive on Wednesday morning, I get a call from Dana. He’s like “Dude, do you want to move to Vegas?” I’m like “Yeah, sure. When do you want me there.” He says “We need you to start on Monday.” I’m like “Cool, I’ll be there.”
So, we got back home asap and packed all my shit into a small uhaul and my mom’s blazer and departed for Vegas on Thursday morning. We pulled into Vegas around 4pm Saturday afternoon, checked into the hotel, and started looking at apartments. Nothing was available for like a month, so I spent the first few weeks of life on my own at Palace Station Hotel.
In the early days, I was working mostly in PR and dealing with the ppv providers for UFC. After about a year, I convinced Dana to give me a shot at doing the photos and all is history from there. I’ve been the head/primary photographer for every UFC and WEC event under Zuffa’s ownership since UFC 38, as well as all the seasons of The Ultimate Fighter.
So, hope that helps shed some light on how I got to where I am.